Microsoft has made a significant move in the world of search engines by overhauling its search engine Bing with the latest in artificial intelligence technology. The company has deployed OpenAI’s ChatGPT technology, which has garnered global attention since its launch last year, in the new version of Bing.
The new search engine represents a major threat to Google’s dominance in the field and marks the beginning of an AI competition between the two companies. Microsoft CEO Satya Nadella stated, “The race starts today,” while predicting that the technology would revolutionize the software industry.
With the new Bing, users can expect more detailed answers to their search queries, beyond just links to websites. The search engine can engage in conversation with the users to provide better and more tailored results. Additionally, the right-hand side of the search page will display more context-based answers.
The new Bing search engine will be available immediately, with a limited number of searches for each person. The announcement from Microsoft comes just a day after Google unveiled its own chatbot, Bard.
Analysts believe that Microsoft’s investment in artificial intelligence, including its multiyear, multibillion-dollar partnership with OpenAI, will give the company a significant competitive advantage. The new technology has already been incorporated into Microsoft Teams and its Edge web browser and is even more advanced than the previous version of ChatGPT.
While ChatGPT has been praised for its disruptive potential across various industries, it has also faced criticism for giving inaccurate answers. However, Microsoft’s investment in the technology could lead to improvements in its performance and accuracy.
